MGMC30H3 Lecture Notes - Lecture 1: Sport Management, Serena Williams, Under Armour

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Published on 27 Dec 2015
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Sport management is the study and practice involved in relation to all
people, activities, organizations, and businesses involved in producing,
facilitating, promoting, or organizing any product that is sport, tness, and
recreation related; and, sport products can be goods, services, people,
places, or ideas.”
--> Banks - Arts, Culture Sport
Good for community
Programs
Title sponsors, largely banks
--> Broadcast controls everything
Fasting growing segment for NFL, Female 20-25
If they don’t act against child labor, domestic
Will lose fan base, sponsorship & viewership
NA - billions & trillions of dollars ( sport industry)
Industry is recession proof
Sports & Rec didn’t stop
oYou'll forgo other things, but wont take kids outta sport
oSaw an increase in ppl attending sporting events during recession
oBecame ppl's escape to get away from negativity
oDistraction
oForm of entertainment
oSome sponsors pulled out due to companies collapsing , sponsors
stayed in
oSponsors locked in for the long term
oThey did not feel the impact
oPpl watched sports on tv vs the news
oPpl would go to sporting event & not dinner outside
Can keep up w. mainstream media:
Front page of magazines
Constantly changing plots & players
Have to part of that changing dynamic
Players always changining
Nike used to control entire market
oUsed to be only sponsor for uniforms for market
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Document Summary

If they don"t act against child labor, domestic. Na - billions & trillions of dollars ( sport industry) Sports & rec didn"t stop o o o o o o. You"ll forgo other things, but wont take kids outta sport. Saw an increase in ppl attending sporting events during recession. Became ppl"s escape to get away from negativity. Some sponsors pulled out due to companies collapsing , sponsors. Ppl watched sports on tv vs the news. Ppl would go to sporting event & not dinner outside stayed in. Used to be only sponsor for uniforms for market o o o o. Gambling is huge : nhl first one to have a league there. No longer able to affiliate themselves in major sponsorship events, some alcohol still around. Alcohol & tobacco barely around the sponsorship scene. Rogers cup - used to be tobacco sponsored. Can drop or pick up athletes in a day.

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