MGMC30H3 Lecture Notes - Lecture 1: Sport Management, Serena Williams, Under Armour
Document Summary
If they don"t act against child labor, domestic. Na - billions & trillions of dollars ( sport industry) Sports & rec didn"t stop o o o o o o. You"ll forgo other things, but wont take kids outta sport. Saw an increase in ppl attending sporting events during recession. Became ppl"s escape to get away from negativity. Some sponsors pulled out due to companies collapsing , sponsors. Ppl watched sports on tv vs the news. Ppl would go to sporting event & not dinner outside stayed in. Used to be only sponsor for uniforms for market o o o o. Gambling is huge : nhl first one to have a league there. No longer able to affiliate themselves in major sponsorship events, some alcohol still around. Alcohol & tobacco barely around the sponsorship scene. Rogers cup - used to be tobacco sponsored. Can drop or pick up athletes in a day.
