MGMC30H3 Lecture Notes - Lecture 5: Sport Chek, Costco, Mcmuffin

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Published on 23 Apr 2016
School
Department
Course
Professor
Week 8 - Sport Marketing Mix
Commercials
Super bowl
Launching pad for movies and cars
In the beginning - 1Q - Pizza ( Dominoes & Pizza Pizza)
Vancouver
Become a brand
For the #1 destination for the next 2-3 yrs
Drake may have made Toronto a brand
Olympics brought in $760 million because of the brand vancouver out there
Hudson Bay Company
oRecord sales
Roots
oMarketed itself internationally
oSponsored 5 countries
oOne year it was US
oTheyre only in Canada, Beverly Hills
Andre Agassi - Flame
oHad the entire outfit
Nike - Swoosh
The Big Mac
Underarmour - Storm Jacket
Burger joints - very few initially
oNiche around more customized or higher end burgers
oHero Burgers - not fast food
oCarl's Jr - massive burger, cheap price
Brampton Junior Hockey League
oPromise an experience never had before
oMoney back guarantee
oSet records in their first 10 days
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US sport camps by NiKE
o89 MILL in revenue
oOffered refund insurance
o10% that get a refund ever use it
o90% return never
oAdding value
What do your competitors offer?
oCars don’t pit each other against
oBurgers used to
oBreakfast become huge
How did McDonalds rebrand themselves?
Targeted breakfast
Healthiest breakfast out there - 290 cals
Market share went up
Offer it all day
XFL
15 YRS AGO
NFL was huge
o2 other brands came out
oSteal a few % of their market share, American football
oArena Football League , still around
Shorter fields, boards, fighting,
oXFL
Cheerleaders around the field
Instead of coin toss, 2 players ran towards the middle
Lasted 2 years
KISS owns a team, live band plays their music
Where is it available? Where is it produced ? How accessible ?
New Balance
40% shoes made in US
Quite popular
Apple Store
Accessibility
Have vending machines
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Document Summary

In the beginning - 1q - pizza ( dominoes & pizza pizza) For the #1 destination for the next 2-3 yrs. Drake may have made toronto a brand. Olympics brought in million because of the brand vancouver out there. Sponsored 5 countries: one year it was us. Andre agassi - flame: had the entire outfit. Burger joints - very few initially: niche around more customized or higher end burgers, hero burgers - not fast food o. Promise an experience never had before: money back guarantee o. 89 mill in revenue: offered refund insurance o o. 10% that get a refund ever use it. What do your competitors offer? o o o. Healthiest breakfast out there - 290 cals. Steal a few % of their market share, american football: arena football league , still around o. Instead of coin toss, 2 players ran towards the middle. Kiss owns a team, live band plays their music.

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