MGMC30H3 Lecture Notes - Lecture 6: Disjointed, Skill, Figure Skating

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23 Apr 2016
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Nascar: leading a marketing transformation in a time of crisis. How to proceed with the changes required, who would lead the ecosystem through these changes & among the 4 areas, what should have the highest priority. Feb 2011 - top 30 leaders of nascar were sitting in daytona beach, florida. A team of research companies was hired to do an assessment on the state of nascar & everyone recognized that the sport faced major problems. Late 2000s - frugal fans forewent the luxury of 3 day nascar vacations & corporations slashed their marketing budgets. 2005 - 2010 - attendance peaked at 130, 000 per race, but decline by 22% Founded in 1947 by big bill france. Nascar refers to the sanctioning body & to the whole sport. Grew to be a multi-billion dollar industry & 2nd largest spectator sport in the us. Broadcast in over 150 countries & had the most fortune 500 corporate sponsors than any other us sport.

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