MGSC05H3 Lecture Notes - Lecture 7: Campbell Soup Company, Viscosity, Fruit Gushers
Document Summary
The public school environment is a lucrative space for marketing to happen. The chances of consumers adopting brand loyalty early are very high and are very beneficial to the sponsoring company. Companies would be easy to get in as they can make donations and other freebies to the school otherwise desperate for funds since tax dollars do not contribute enough to the schools. Channel 1 provided 10 minutes of advertising and 2 minutes of news. If schools would show the channels 90% of the time, they would have access to this media for free. Textbooks are expensive and this allowed for a cheap access to information. Parents and school board members are unhappy with these arrangements. Companies had to deal with this opposition. Children did not have the psychological capacity to be differentiate between advertising and reality. Concern that if school allowed advertising into the playground and gym, students would think the school itself were endorsing the products.
