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Lecture 12

Lecture 12-International Business Issues Apr 1


Department
Management (MGS)
Course Code
MGSC14H3
Professor
Andrew Stark
Lecture
12

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Week 12
International Business Issues
bribery: LW¶VRQO\EULEHU\LIWKHSHUVRQ\RXDUHWU\LQJWRLQIOXHQFHKDVREOLJDWLRQWRDWKLUGSDUW\.
- have an enemy, and hire a killer to kill the enemy
Æ you are paying a person to go against his obligation. The obligation the killer has not to kill
VRPHRQHLVDQREOLJDWLRQWKDWHYHU\RQHUHJDUGOHVVRIDSHUVRQ¶VUROHWhen we bribe, we are making
them go against an obligation that a person has ONLY in that role.
Conflict of development
- the norms that exist in our country; differ from those in a diff country due to diff stages of economic
development.
- cant critique the practice
- we can participate and do business in that country only if we are helping it move toward our own
norms
- ³LWZRXOGEHDOULJKWWRXVHFKLOGODERULI\RXDOVRVXSSRUWSXEOLFVFKRROV´
Conflict of culture
- conflict would arise regardless of the diff stages of economic development because of diff culture
norms
- we can participate in the practice but we must criticize the norm
ADVERTISING ETHICS
5 criticisms
1) whether a campaign contains complete vs. incomplete info
- does it contain the whole truth? A bit of the truth?
- ad campaigns that contain the whole truth = more info that anyone can consume
- studies show that the whole truth is largely useless in many cases
Æ consumers are more likely to buy jam when they are given 6 samples than 18 samples
2) Conscious vs. unconscious
- LI\RXDWWDFNFRQVFLRXVO\RQHPLJKWVD\³FRNHLVQRWJRRGIRUPH,GRQ¶WKDYHHQRXJKPRQH\IRU
FRNH«HWFW´
- most ads get to us unconsciously coz we are not really paying attention
3) Rational vs. emotional
- grandma falling down the stairs commercials, EXWVKHGLGQ¶Wa products, VRVKHGLGQ¶WJHWKHOSRQWLPH
4) Whether the ad focuses on the objective merits vs. attaches subjective qualities (own
perception)
- associating a fast car with professional success
- ZKHQ\RXEX\DFDU\RUHQRW RQO\EX\LQJDYHKLFOH\RX¶UHDOVREX\LQJLWVLPDJHHWF\RX¶UHDOVR
buying a physic thrill/ a certain feeling to the car)
Æ VRLW¶VQRWIDOVHDGYHUWLVLQJLW¶VPHUHO\JLYLQJ\RXVXEMHFWLYHEHQHILWVDORQJZLWKWKHREMHFWLYH
benefits
www.notesolution.com
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