Lecture 12-International Business Issues Apr 1

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10 Aug 2010
School
Course
Professor
Week 12
International Business Issues
bribery: LW¶VRQO\EULEHU\LIWKHSHUVRQ\RXDUHWU\LQJWRLQIOXHQFHKDVREOLJDWLRQWRDWKLUGSDUW\.
- have an enemy, and hire a killer to kill the enemy
Æ you are paying a person to go against his obligation. The obligation the killer has not to kill
VRPHRQHLVDQREOLJDWLRQWKDWHYHU\RQHUHJDUGOHVVRIDSHUVRQ¶VUROHWhen we bribe, we are making
them go against an obligation that a person has ONLY in that role.
Conflict of development
- the norms that exist in our country; differ from those in a diff country due to diff stages of economic
development.
- cant critique the practice
- we can participate and do business in that country only if we are helping it move toward our own
norms
- ³LWZRXOGEHDOULJKWWRXVHFKLOGODERULI\RXDOVRVXSSRUWSXEOLFVFKRROV´
Conflict of culture
- conflict would arise regardless of the diff stages of economic development because of diff culture
norms
- we can participate in the practice but we must criticize the norm
ADVERTISING ETHICS
5 criticisms
1) whether a campaign contains complete vs. incomplete info
- does it contain the whole truth? A bit of the truth?
- ad campaigns that contain the whole truth = more info that anyone can consume
- studies show that the whole truth is largely useless in many cases
Æ consumers are more likely to buy jam when they are given 6 samples than 18 samples
2) Conscious vs. unconscious
- LI\RXDWWDFNFRQVFLRXVO\RQHPLJKWVD\³FRNHLVQRWJRRGIRUPH,GRQ¶WKDYHHQRXJKPRQH\IRU
FRNH«HWFW´
- most ads get to us unconsciously coz we are not really paying attention
3) Rational vs. emotional
- grandma falling down the stairs commercials, EXWVKHGLGQ¶Wa products, VRVKHGLGQ¶WJHWKHOSRQWLPH
4) Whether the ad focuses on the objective merits vs. attaches subjective qualities (own
perception)
- associating a fast car with professional success
- ZKHQ\RXEX\DFDU\RUHQRW RQO\EX\LQJDYHKLFOH\RX¶UHDOVREX\LQJLWVLPDJHHWF\RX¶UHDOVR
buying a physic thrill/ a certain feeling to the car)
Æ VRLW¶VQRWIDOVHDGYHUWLVLQJLW¶VPHUHO\JLYLQJ\RXVXEMHFWLYHEHQHILWVDORQJZLWKWKHREMHFWLYH
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Document Summary

Have an enemy, and hire a killer to kill the enemy.  you are paying a person to go against his obligation. The obligation the killer has not to kill. 84204308,34-,9439,90;0743070,7/08841,5078438740 when we bribe, we are making them go against an obligation that a person has only in that role. The norms that exist in our country; differ from those in a diff country due to diff stages of economic development. We can participate and do business in that country only if we are helping it move toward our own norms. Conflict would arise regardless of the diff stages of economic development because of diff culture norms. We can participate in the practice but we must criticize the norm. 5 criticisms: whether a campaign contains complete vs. incomplete info. Ad campaigns that contain the whole truth = more info that anyone can consume. Studies show that the whole truth is largely useless in many cases.

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