MGSC14H3 Lecture Notes - Wyeth, Bayer, Anacin
24 Aug 2012
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Non-prescription pain reliever market in us = consists of only 3 drugs aspirin, acetaminophen, ibuprofen. 4 major pharmaceutical companies: sterling drug = aspirin market with bayer. Aspirin; johnson & johnson = acetaminophen (tylenol) and ibuprofen (mediprin); american home products = aspirin (anacin), acetaminophen (anacin-3), and ibuprofen (advil); bristol-meyers = aspirin (burrerin and. No chemical or medicinal difference between different brands of acetaminophren and ibuprofen and no significant difference between aspirins (coating, caffeine) Companies can compete over price or use advertising: all use advertising. Bufferin was twice as fast as aspirin . St. joseph"s aspirin was faster than other leading pain relief tablets . Acetaminophen advertising problems: last year hospitals dispensed ten times as much tylenol as the next four brands combined -- = not disclose that johnson & johnson supplied hospitals with tylenol at very low cost. = sued by american home products who was saying that.
