MGTA01H3 Lecture : Chapter 6 & 7

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10 Nov 2010
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MGTA01H3 Full Course Notes
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MGTA01H3 Full Course Notes
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What does a manager do: business strategy, program for. S defining a way of meeting the goals: creating and implementing a strategy is one of the key activities of business managers, goals of the business, step back from day to day operations, ask. N short term goals 1 year or less. N medium term goals 1 to 5 years. S assessing how the goal applies in a particular context. N what is the larger context or environment, and how does it offer opportunities and challenges. N what assets does the business have in this environment. N what are the challenges of the business in this environment. S what is the plan for reaching the specific goal: mission statement. S a general goal that applies to all specific strategies. S everything we do is aimed at realizing the mission statement: levels of strategy specific goals.

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