MGTA02H3 Lecture Notes - Breakcore, Independent Business, Telemarketing
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MGTA02H3 Full Course Notes
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Distribution mix: the combination of distribution channels a firm selects to get a product to end-users. Intermediary: any individual or firm other than the producer who participates in a product"s distributions. Wholesalers: intermediaries who sell products to other businesses, which in turn resell them to the end- users. Distribution channel: the path a product follows from the producer to the end-user. Direct channel: a distribution channel in which the product travels from the producer to the consumer without passing through any intermediary. Sales agent (or broker): an independent business person who represents a business and receives a commission in return, but never takes legal possession of the product. Intensive distribution: a distribution strategy in which a product is distributed in nearly every possible outlet, using many channels and channel members. Exclusive distribution: a distribution strategy in which a product"s distribution is limited to only one wholesaler or retailer in a given geographic area.
