MGTA02H3 Lecture Notes - Lecture 1: Promotional Mix, Marketing Mix, Market Segmentation
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The professor"s name is prof. arif toor. The structure of this course"s lectures will consist of a similar pattern each week. We will begin with a little recap of the previous lecture. This will be followed by the first half of the lecture which will last roughly an hour. Then we will have a 10 minute break for coffee, or to ask any questions you may have thus far. We will then continue with the remaining hour of the lecture. Please note there will be no hard copy of the course outline all relevant course info will be posted on quercus. Quercus will be the platform which our course will be available on. This platform will contain weekly announcements, lecture power points and webcasts. Please read the course outline for a detailed understanding concerning the structure of this course. This course is an elective for any utsc student with an interest. What you will learn: unit 1.
