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Lecture 4

MGTA02H3 Lecture Notes - Lecture 4: Financial Transaction, Marketing Mix, Variable Cost


Department
Management
Course Code
MGTA02H3
Professor
Arif Toor
Lecture
4

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Review: The Marketing Mix
Research to discover consumers' tastes, preferences and needs:
Product
Price
Promotion
Place
The "marketing mix"
Review: Product
What a purchaser hopes to get, or believes to be getting, when they enter
in a financial transaction
Product: 3 Attributes
Lecture 4 (Managing the Business Organization)
Tuesday, January 21, 2020
10:48 AM

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Review: Product Life Cycle
Extending a Product's Life
What do you do when:
Everyone knows about your product
Everyone already buys your product
Launch a new variation or an update
Life Cycle Extension
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