MGTA02H3 Lecture Notes - Direct Market, Independent Business, Direct Selling
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MGTA02H3 Full Course Notes
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Distribution mix: the combination of distribution channels a firm selects to get a product to end users. Intermediaries and distribution channels intermediary: individual or firm other than the producer who participates in a products distribution. Wholesalers: intermediaries who sell products to other businesses, which in turn resell to the end users retailers: intermediaries who sell products to end-users. Higher prices due to more intermediaries who make profit. Intermediaries provide added value by saving consumers both time and money. Intermediaries exist because provide time-saving information and make the right quantities of products available where and when you need them they do necessary jobs in cost-efficient ways. Intensive distribution: a distribution strategy in which a product is distributed un nearly every possible outlet, using many channels and channel members. Exclusive distribution: a distribution strategy in which a products distribution is limited to only one wholesaler or retailer in a given geographic area.
