MGTA02H3 Lecture : chapter 8-11 as discussed in class
24 Apr 2011
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MGTA02H3 Full Course Notes
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Want profit, get it through revenue, you need sales. Marketing concept- focus itself on satisfying customers" needs. Particular group of people that have commonalities and similarities. Marketing mix- what you need to get right. Means 4 things we need to get right. Mark-up- take the costs of goods sold to the amount you add to operating expenses/fixed costs. Add small markup, pizza costs cheap costs 5 for 5. o1$ make little from every pizza but sell lots penetration. Break- even analysis ----there will be a short answer question on it. If don"t know bout it, understand it, care bout it, not seen it. purpose is to inform target market, educate, excite, sample. Market research says how inform you, what source, what info , whose recommendation you t rust? www. notesolution. com. Advertising, - paid non personal communicate to inform broad audience. Advertisements priced by # of viewers and readers. Personal selling,- sales person working directly with customer.
