MGTA02H3 Lecture : Chapter 6 Study Guide
29 Apr 2011
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MGTA02H3 Full Course Notes
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Features: the qualities both tangible and intangible that a company builds into its products. Value package: product marketed as a bundle of value adding attributes, including reasonable costs. Industrial products (further divided into 2 categories: expense items: relatively inexpensive industrial goods that are consumed rapidly and regularly, capital items: expensive, long lasting industrial goods that are used in producing other g/s and have a long life. Product mix: the group of products the company has available for sale. Product line: a group of products intended for a similar group of buyers who will use them in a similar fashion. Multiple product lines allow a company to grow rapidly and can help to offset the consequences of slow sales in any one product line. Speed to market: strategy of introducing new products to respond quickly to customer and/or market changes www. notesolution. com.
