Planning for an oral presentation: identify purpose for communication, analyst your audience, consider the context of the communication. A successful management communication will inform, request, persuade, build and goodwill. In order to attach audience"s attention, it requires you to develop an appropriate strategy, style, structure, word choice, visuals, and timing. Before you get start, consider the context of the communication. Tactical element: planing and organizing, developing the content, design the visual aids, giving the presentation including handling the question and answer section. 4). to deliver bad news to large audience. Be a strategic communicator requires skills, abilities, and certain knowledge. Knowledge: the foundation of effective communication including principles and concept. Personal literacy: understand the value of yourselves (self-awareness & self-esteem) Business literacy: focus and mobilize you organization. Cultural literacy: value cultural differences models of communication. Find the person who can transmit information without distortion or personal interpretation. Model ignores effect of distortion or multiple interpretation may apply to the message.