January 16, 2011 5:49 pm: watchdog - has political, social and economic power; may base future action on evaluation of mes- sage. Occurs when channel can- not handle all the messages that are sent through. Occurs when messages are transmitted than the hu- man receiver can handle. A: people need to know what"s in it for them. Successful messages anticipate and meet the audience"s needs: a messages can be perceived differently by each receiver. However, successful communication de- pends on identifying and establishing common ground between you and your audience. Choose infor- mation that your audience needs and will find interesting. Encode your message in words and other symbols the audience will understand. Introverts get their energy from within, while extroverts are energized by interacting with others. Sensing types gather information step by step through their senses, while intuitive types see the relationship among others. Thinking types use objective knowledge to reach decision, while feelers made decisions that.