Business communication: the application of written, oral, non-verbal and e-enabled communication in the creation and management of wealth profit and institutional value. Winning the attention of an audience: develop an appropriate strategy, organization or structure, style, tone, medium, word choice, design, visuals or timing for your communication. I didn"t say you stole the gold watch. Success model: ideas that are simple, unusual, concrete, credible, 8 rules for writing: use simple words. After:people often forget things or make mistakes in what they remember: use short sentences. Before when the process of freeing a vehicle that has been stuck results in ruts or holes, the operator will fill the rut or hole created by such activity before removing the vehicle from the immediate area. After if you make a hole while freeing a stuck vehicle, please fill the hole before you drive away: don"t be prolix , be brief.