Class Notes (1,100,000)
CA (620,000)
UTSC (30,000)
MGT (300)
Lecture

MGTA35H3 Lecture Notes - Proofreading


Department
Management (MGT)
Course Code
MGTA35H3
Professor
Hugh Mac Donald

This preview shows page 1. to view the full 4 pages of the document.
Lecture1-Business Communication/Communication Model/Business Language
Business Communication: the application of written, oral, non-verbal and e-enabled
communication in the creation and management of wealth profit and institutional value
Successful Business Communication will: Inform. Request, persuade, build goodwill
Communications Model
Winning the Attention of an audience: develop an appropriate strategy, organization or
structure, style, tone, medium, word choice, design, visuals or timing for your communication
You're Reading a Preview

Unlock to view full version