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MGTA35H3 Lecture Notes - Proofreading

Management (MGT)
Course Code
Hugh Mac Donald

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Lecture1-Business Communication/Communication Model/Business Language
Business Communication: the application of written, oral, non-verbal and e-enabled
communication in the creation and management of wealth profit and institutional value
Successful Business Communication will: Inform. Request, persuade, build goodwill
Communications Model
Winning the Attention of an audience: develop an appropriate strategy, organization or
structure, style, tone, medium, word choice, design, visuals or timing for your communication
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