MGTA 35 Lecture 2: Notes.2
ProfessorHugh Mac Donald
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- As a follow-up to a persuasive written message (generally a report or a proposal)
- To deliver bad news to a large audience
Planning the Presentation
-Simplicity, Interest, Stories, Vividness
Select the Appropriate Structure
Depending on purposes, audience, situation, information
- Order of information may differ: Old information before new, by chronology, geographically
or spatially, from general to particular, by problem and solution, by cause and effect, by
comparison and contrast
Develop the Presentation
Attention-getting material-> Purpose Statement: Three sub-points, transition to body of
presentation Body: Main Point 1- Transition to main point 2, (Similarly for about three points)
Transition to Conclusion Conclusion: Summary and Concluding remarks.
Introduction- How to Grab Attention: Showing the product or the object, Highlighting the benefits,
Asking a question, Opening with a relevant video or sound clip, Telling a relevant story of personal
anecdote, Stating a striking fact or statistic, Delivering a relevant quotation, Jokes should not be
The Middle- Provide ways to connect the dots. Can use ‘Forecasting’ where you tell your audience
what you will cover next. Or use ‘Transitions’ which are elements that assist the audience in moving
from one topic to another through words and phrases that link the ideas the writer or speaker in
developing. (Transitions used in writing like first, second are not enough. Have to restate. Repetition
is not that bad in business presentation to make the audience retain idea but not same as redundancy
where no progression of ideas).
The End- Conclusion one of the most important because of ‘recency effect’. Three types of
conclusions: Goodwill- generally not appropriate for presentations. Summary conclusions are typically
used for informative messages. Sales conclusions are used for persuasive messages- in some situations
may be appropriate to conclude with a ‘call to action’ to convince the audience to commit to a decision
or take the next step.
Designing Visual Aids
Three benefits of using graphics: Ease of understanding, more memorable, enhances professionalism
Types of visual aids: Whiteboards, Transparencies, Flip Charts, Handouts. Most common in business
today: PPT should be used only to indicate main ideas/structure of presentation and to convey
information most easily understood visually.
Colours of background and text should have a high contrast, size of text large enough, slide text should
be limited, bullet points should be grammatically parallel in structure, no more than 5 or 6 bullet
points, avoid clip art.
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