MGTA35H3 Lecture 2: Notes.2
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As a follow-up to a persuasive written message (generally a report or a proposal) To deliver bad news to a large audience. Order of information may differ: old information before new, by chronology, geographically or spatially, from general to particular, by problem and solution, by cause and effect, by comparison and contrast. Attention-getting material-> purpose statement: three sub-points, transition to body of presentation body: main point 1- transition to main point 2, (similarly for about three points) . Transition to conclusion conclusion: summary and concluding remarks. Introduction- how to grab attention: showing the product or the object, highlighting the benefits, Asking a question, opening with a relevant video or sound clip, telling a relevant story of personal anecdote, stating a striking fact or statistic, delivering a relevant quotation, jokes should not be mandatory. The middle- p(cid:396)o(cid:448)ide (cid:449)a(cid:455)s to (cid:272)o(cid:374)(cid:374)e(cid:272)t the dots.
