3) there is quite a large difference in terms of male and female representation in sports media. First of all, the media favours male athletics and provides more coverage of male athletes and sports as its main target is young heterosexual men(2,3). A very small proportion of sport media time is spent covering females and the media is struggling to cover female sports without annoying the majority of their audience(2). Women"s events, unlike men"s, are always marketed with reference to gender, this can been seen in the women"s world cup or in leagues like the. In terms of photographs, male athletes are portrayed playing the sport while females are seen standing around in a passive portrayal (2,3). The majority of photographs involving women in sport has to do with specific body parts (2,3). Finally, the media will usually refer to male and female athletes differently.