PSYA02H3 Lecture Notes - Lecture 14: Cognitive Dissonance, Confirmation Bias, Direct Marketing
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PSYA02H3 Full Course Notes
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Psya02 lecture 14 attitude formation and reformation. Study of how people form evaluations or persons, places, or things. Want you to feel a certain way (positive) in regards to their product. The term (cid:862)attitude(cid:863) refers to a tendency to evaluate a person, object, or idea with some degree of approval or disapproval. Provides a cognitive and effective orientation towards objects over time. Helps pursue goals and goal directions when we want to take action. Attitudes can vary in tone (positive or negative) and strength (mild to passionate) (cid:862)i do not think marijuana should be legalized, but if it does get legalized, it is what it is(cid:863) (negative, mild strength) (cid:862)i do not think marijuana should be legalized, this is why:(cid:863) (negative, passionate strength) Attitudes relative to purchase behaviour are formed as a result of: direct experience with the product, word-of-mouth, exposure to mass media advertising, the internet, and direct marketing.
