PSYA02H3 Lecture Notes - Brother Roger, Groupthink, Kent Cochrane
52
PSYA02H3 Full Course Notes
Verified Note
52 documents
Document Summary
Solomon asch did some research to see the power of conformity and how big of an influence it has on people"s decisions. He had a group made up of confederates or stooges and 1 real subject. They were asked to look at a picture of a line and compare it to 3 others lines and see which one of the 3 was the same as the other one. The stooges were instructed to give the wrong answer, and although the subject also knew the correct answer he proceeded to give the incorrect one, he said line 1 even though line 3 was correct. This experiment shows the great need to conform, and the ways individuals in groups react to that need. 1/3 of cases subject reports the wrong answer, 1/3 of people succumb to conformity even though not a word is said to the person. It is found that the number of people in the majority affects conformity.
