PSYB10H3 Lecture Notes - Availability Heuristic, Social Capital, Representativeness Heuristic
By gordon allport - uses scientific methods to understand and explain how the thought, feeling and behaviour of individuals are influenced by the actual, imagined, or implied presence of other human beings (or others not just humans). E. g. having a dog around you can lessen sadness or the way you feel during a stressful situation. Affect emotions, feelings and mood (something that you feel) Cognition thought, sensation, perception, processing and memory. What you expect is what you usually get. Affect, behaviour and cognition is made social when they are influenced by others (simply thinking about your mom before going to a party may affect you to behave more reserved) We are not the only social animals e. g. piscean monkeys (enjoy cucumbers and love grapes) Equity test both monkeys exchanges tokens for cucumbers. Inequity test monkey a gets a cucumber for an exchange of a token while monkey b gets a grape for an exchange of token.