PSYB10H3 Lecture Notes - Cognitive Dissonance, Tupperware, Overjustification Effect
12 Aug 2013
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Document Summary
A like or dislike that influences our behavior towards someone or something. A belief that you hold that is shaped with goodness or badness: valence that you hold (positive or negative) Affective: what you feel about something emotions that you associate with the attitude object. Behavioural: what you are likely to do as a response to your attitude. Cognitive: what you think about something set of assumptions and beliefs about object. Valence: bipolar dimension from good to bad continuum. Attitudes stored in the form of a statement of which you are fully aware (stored in words) You know what your explicit attitudes are and are very confident about your attitude. An association between something and the concept of good and bad related to the semantic network things we have a good attitude about we hold an association with goodness and vice versa. You are not necessarily aware of your implicit attitudes.
