PSYB10H3 Lecture 4: Lecture-4-Notes
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What is an attitude: a positive or negative evaluation of an object, affect emotional response, behaviour, cognition knowledge about that object, measuring attitudes. I like a (+) and i like b (+), but a dislikes b (-) The enemy of my enemy is my friend would be an example of a balanced triad of sentiments. I dislike a (-), and b dislikes a (-), then i like b (+: people are motivated to resolve unbalanced triads. Decisions and dissonance: decision dissonance typically is resolved by emphasizing the positives and minimizing the negatives of the selected choice, also resolved by emphasizing the negatives of the unselected choices and minimizing the positives. Why: mild threats of punishment are a weak reason for resisting something that is desired, so attitude changes to match behaviour. That toy isn"t so great after all : severe threats are a good reason to resist a behaviour but may result in the behaviour seeming even more appealing.
