PSYB10H3 Lecture Notes - Lecture 8: Metacognition
Document Summary
Dual-process approaches to persuasion: literature on persuasion suggests that there is no simple, one-solutoins-fits-all means of persuasion. Instead, persuasion theorists propose there are two basic ways (routes)of persuasion. Elaboration-likelihood and heuristic-systematic models relies on heuristics(rules of thumb) in making decisions. Motivation to devote time and energy to a message: when the message has personal (hsm). Developed ind but converge with respect to core idea that ppl sometimes process persuasive messages rather mindlessly and effortlessly and sometimes deeply and attentively. carefully and deliberately about the content of persuasive message. Use logic and strength of arguments and evidence contained in message. 2 routes central route aka systematic route occurs when people think. Relatively to superficial, easy to process features of a persuasive commncation that are tangential to the persuasive info itself. Elements of persuasion 3 w"s of persuasive communication 1) who source of message 2) what- content of the message 3) to whom intended audience of the message.
