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Lecture 20

Lecture 20

Course Code
Ingrid L.Stefanovic

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Lecture 20
Group-based bias
Affect prejudice the emotional attitude we have towards someone else
Behaviour discrimination act in a certain way against you in terms of what group you belong to.
Can be a positive as well as a negative form.
Cognition stereotyping and outcomes of stereotyping and a perceptual bias called outgroup
***think about this diagram!
Cognitive Component: Stereotype
Typical traits youre going to associate with certain group members
Schemas based on group membership
Affective Component: Prejudice
Wouldnt be considered prejudice if you didnt like someone based on who they are as an individual
but if part of your reason for not liking them for what group they belong to or how the act then that
is prejudice
Association between attitudes emotions
Behavioural Component: Discrimination
Be against outgroup members and acceptations of them
Group membership outgroup members
Stereotypes across time
oBased on what country you were in Europe, they had a long list of names and customs and
nature. He said Spanish are arrogant, German are open-hearted.
oWeve always stereotyped
Katz & Braly (1933) Phase 1 of Princeton Trilogy
Collected racial stereotypes from 100 college students
Preworld war ii
Thought Germans were scientifically minded, stolid
Jews were shrewd

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Italians were artistic
There is a high degree of consensus among the 100 students
Something more general about American culture beliefs
Basis for studying stereotypes at all, and thought that it was something interested or worth studying
important study for this purpose
The Princeton Trilogy
The stereotypes were reasonably consistent
Listed in importance and overtime some of the stereotypes became less important
oThere are a lot of stereotypes somewhat consistent across time
oThey are also contextually bound
oSome things we are going to keep but there are current culture and current things going on in
the world
Stereotypes: Mechanisms
Broad and not super specific in what they are describing : Trait-based stereotype
Internal disposition
Dependent on the context
Dependent on the situation, then the stereotype we apply to the situation is going to change
Showing that the context itself is going to make a difference in terms of what you expect solely on
their group membership
Who Stereotypes?
Even if you dont endorse a stereotype, you know what it is
You know what people think about a certain group
Media loves stereotype they’re controllable and understandable
Hard to miss a stereotype your culture has
Factors affecting stereotype use
oEgalitarian ideologies
Personal ideology or moral system based on the idea that humans are inherently equal
and therefore should be treated equally

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Automatic aspects of stereotyping
oWe all kind of know what cultural stereotypes are working memory and
semantic network if I prime you with some stereotype it can be
automatically activated in your mind. Enter in a situation and there is
something primed in you and it becomes accessible
oThere is also the controlled memory you may or may not care if you apply
the stereotype to the individual you are interacting with
oIf people are very egalitarian and have stereotypes primed in their minds
they try to CONTROL them
oShe showed that this happens in a preconscious level, if youre really
strongly egalitarian it can still be controlled
oIf stereotype usage requires a controlled element than that also implies it
requires resources
Cognitive Load
When you need your mental resources to do something
You have a fixed pot of mental resources to use and if you take away half of that and half of it is gone
Go into a study and remember this 9 digit number, if you remember the 9 digit number over a 30
minute period then you get a reward
To remember the 9 digit number you need to rehearse it in your name, and you use up the other
Greater load = the less resources you have to give to a particular situation the more likely you are to
stereotype people in your environment
Cognitive Load & Stereotype
High in egalitarian values
Two experimental conditions
Cognitive load: long number
Low load: 3digit number
Then he had participants rate the aggressiveness of african americans and Caucasian Americans
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