for us to see how other people are responding and to go about it likewise.
Example of the alien drama play on the radio. Many people didn’t know if
it was real or not, so many became panicky and saw that if other people
were panicky, then they should be too.
3) When other people are Experts- Typically, the more expertise or
knowledge a person has, the more valuable he or she will be as a guide in
an ambiguous or crisis situation.
Mass psychogenic illness
- the occurrence of similar physical symptoms in a group of people for
which there is no known physical or medical cause.
- This is an extreme and misdirection informational social influence.
When informational conformity backfires.
- Example of the “toxic bus”
-relying on others to help us define what is happening can be an excellent idea,
or it can be a tragedy in the making. How do we know when other people are a
good source of information and when should we resist other people’s definition of
-decisions about whether to conform to informational influence, then, will affect
not only people’s behaviour but also their interpretation of reality. Thus it is
important to consider carefully whether other people’s reactions to a situation are
any more legit than your own.
-We conform for the need of information, and also so we will be liked and
accepted by other people.
Normative social Influence
- the influence of other people that leads us to conform in order to be
liked and accepted by them; this type of conformity results in public
compliance with but not necessarily with private acceptance of the
group’s beliefs and behaviours.
- We often conform to be accepted by the group to which we belong.
Groups have certain expectation about how the group members should
behave and member in good standing conform to these rules or social
norms (the implicit or explicit rules a group has for the acceptable
behaviours, values and beliefs of its members).
- the 3 line task
- had a line on one card, and three different length lines on another card,
and you had to figure out which line in the second card was the same
length as the line in the first card.
- Asch set the situation to see if people would coform even when the
right answer was clearly obvious. He has the first few participants who