PSYB10H3 Lecture Notes - Orson Welles, Space Group, Normative Social Influence
Document Summary
Attitudes: a like or dislike that influences our behaviour toward someone or something. Good or bad you think something is. 1 doesn"t like them, just don"t really care for them negatively valence attitude, not a very strong attitude. Explicit attitudes: a attitude stored in the form of a statement of which you are fully aware. You have a large amount to say about it. Implicit attitudes: attitude stored as an association in your semantic network. Association between the object of the attitude and the concepts of good and bad . You may or may not be aware of it. Your belief about something your behaviour in relation to that thing . A change in people"s behaviour alters their attitudes. Dissonance: unpleasant feeling of tension [behaviour is different from attitudes and values] You experience contradictory attitudes [you love jb, your best friends hates jb - conflict that creates tension. You hold it so strongly, someone you care about does not]