PSYB10H3 Lecture Notes - Autopilot, Minority Influence, Idiosyncrasy

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18 Oct 2012
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Implicit social influence: influence caused by increasing the. Conformity: a change in behaviour as a result of the real or imagined influence of other people. accessbility of social beliefs in working memory. Occurs typically outside of awareness. other"s interpretation of an ambiguous situation is more correct than ours and will help us choose an appropriate course of action. Information social influence: conforming because we believe that. We see other people as a source of information to guide our (e. g. sherif"s dot experiment regarding the autokinetic effect) Private acceptance: conforming to other people"s behaviour out of a genuine belief that what they are doing or saying is right. Public compliance: conforming to other people"s behaviour publicly, without necessarily believing in what they are doing or saying. May or may not change behaviour in the long run. When will people conform to information social influence.