PSYB10H3 Lecture Notes - Mass Psychogenic Illness, Social Proof, Normative Social Influence

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Published on 10 Nov 2012
School
UTSC
Department
Psychology
Course
PSYB10H3
Professor
Social lec 9
Conformity : change of behavior due to influenced by others
Implicit social influence: influenced to change ur behavior by your working memory. Occurs
outside of awareness.
You get influenced by whats in your working memory
Informational social influence: we see other people as a source of information that will guide
out behavior. How humans are to be soo successful.
-mass psychogenic illness: everytime you learn a new sickness they all think they have that
illness. One person has a symptom everyone else seems to get it as well. Or emotions of
others get spread through a group.
-dots studies:
-situations of crisis: we look to others when we’re scared or in a state of crisis
-if the other people are experts you are more likely to conform to their beliefs.
Resisting informational social influence:
Humans have an unsatitiated need to appear consistent to other people.
Normative social influence: influence of others that leads us to conform to be liked by a group.
These are caused by social norms and social approval.
Social norms: what is accepted by societies. So they must conform to the norms
Social norm influences conformity.
Social impact theory: factors that influence conformity. Such as strength of the group, how
close the people in the group are to you and the effect they have on you. Immediacy, if you are
more distant from the group, they wont have as much pull on you, its easier to not conform
when your further in distance. And also the number of people in the group.
Idiosyncrasy credits: the more you conform, the more you get credits, so when you deviate
once in a while, go opposite of the group, it doesn’t threaten thegroup.
Depth of conformity
-private acceptance: conform to a genuine belief that others are right, and its longterm
-public compliance: you don’t fully agree, but because the power is there publicly, all the
pressures you conform. Pressure is to fit in, it’s more superficial form of comformity.
Compliance: change in behavior due to the request of others.
Obedience: change in behavior due to the commands of an authority figure.
Why is obedience a strong factor? All about obeying authority figures. Because disobeying
could have extreme consequences. If the authority figure is an expert, you are more likely to
obey.
Why should you disobey sometimes? The consequences of obeying are too risky.
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Document Summary

Conformity : change of behavior due to influenced by others. Implicit social influence: influenced to change ur behavior by your working memory. You get influenced by whats in your working memory. Informational social influence: we see other people as a source of information that will guide out behavior. Mass psychogenic illness: everytime you learn a new sickness they all think they have that illness. One person has a symptom everyone else seems to get it as well. Or emotions of others get spread through a group. Situations of crisis: we look to others when we"re scared or in a state of crisis. If the other people are experts you are more likely to conform to their beliefs. Humans have an unsatitiated need to appear consistent to other people. Normative social influence: influence of others that leads us to conform to be liked by a group. These are caused by social norms and social approval.