PSYB10H3 Lecture Notes - Cognitive Dissonance, Pastor Troy, Rob Ford
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Social lec 10
Attitudes : what you feel, what you are likely to do and what you think. The abcs. Attitudes are a like or
dislike that influences our behavior towards something.
Explicit attitudes: fully aware statement. They are aware of the feelings they hold in a certain context.
Ex: a racist man who knows he is racist and doesn’t try to hide it.
Implicit attitudes: attitudes that are stored as an association in semantic network. They are
acknowledged outside of awareness. May or may not be aware that you hold these attitudes.
Initially thought : What you believe about something drives your behavior. You have an attitude and you
Cognitive dissonance: a change in people’s behavior alters their attitudes.
When you behave in a way that Is not align with your attitude, you feel dissonance (unpleasant feeling).
When we change our attitudes to our behavior we don’t feel this dissonance.
You experience dissonance when: you experience contradictory attitudes and when you behave
inconsistently with your attitudes.
You can’t change your behave but you can change your attitude.
Overjustification effect: when an external incentive ex: money decreases a person’s intrinsic motivation .
you think you do it more for the prize than because you like it.
People change behavior according to attitudes.
If you can reappraise your behavior you feel less dissonance.
Overjustification effect: if you can justify an attitude inconsistent behavior, then they will not feel
If you overjustify something reduces dissonance.
Cognitive dissonance: feeling felt when you hold 2 contradicting ideas. So they adjust beliefs and
behavior or justify them to reduce dissonance about the idea.
Post decision dissonance: dissonance arised after making a descision. You can reduce it by making it
seem like your decision was the better decision. And making the rejected ones feel lower.
When you make 2 choices, you devalue the one you didn’t choose to make you feel better about which
one that you chose.
Balance theory: all about how we like things. We keep a balance between our opinions and opinions
ofothers to reduce dissonance. Ex: if you and ur friend like basketball and you like your friend, its all
positive in balance
Ex: if you like ur friend and you like basketball but your friend doesn’t like basketball there’s an
unbalance. Feeling of dissonance. When your unbalanced you can try and change your friends attitude,
or change your attitude, or change your liking of your friend.
You’ll change your attidude to reduce dissonance. Your attitude is easier to change than that of your
Persuasion: altering of old attitude of adopting of a new attitude. Ex: you have no attitude towards rob
ford then you hear a speech persuasive and u have an attitude towards him.
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