PSYB10H3 Lecture Notes - Social Currency, Social Proof, Reciprocal Liking
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Social lec 14
Proximity : refers to near to someone. The more physical close. Key factors to which drives
Propinquity (proximity) effect:more we see and interact with other people the more likely we
will become friends.
Familiarity: how familiar you are with somebody. How much you know them
Mere exposure effect: more exposure to a neutral effect, the more you will like it. More times
its repeated the more you will like it. Exceptions, if u have a negative effect about something,
the more you see it the more you will dislike it.
Westgate west apartment: they were lookin at friendships among MIT married couples in
married couple dorms. They found next door neighbours 41% were friends. 2 doors apart,
likelihood of friends were cut in half. Across the hall 10% friends. People who were at the base
of the stairs people who would pass by their house, had more friends from second floor than
those on first floor. Just all to say we like people that we interact the most with.
More research on mere exposure: had a confederate and actor sit in the front row of classes.
At the end of the semester they showed people a picture of the confederate and said how
much do you like this person? The more they sat in the front the more they were recognized
It has been proven that people like their face in the mirror better than a picture of themselves.
It’s because we see ourself in the mirror more than we see in pictures. But our friends prefer
pictures of ourselves than mirror because they don’t see our mirror image as much than the
way we are.
People like to live in places that have the same letters as their names.
Proximity promote attraction
Availability/ accessibility: what can come to ourmind more readily influences us the most.
Similarity: we like things that are more similar. When you see someone over an over again in
the same places as you, you think that they like the same things as you so you like them b etter.
Proximity relates with mere exposure
People we don’t like
Enemies are also proximate. They have shown that if it’s a negative stimulus, we don’t like it to
begin with the more exposure the more we dislike.
Similarity or complementarity
Are we attracted to those who are similar to us or more opposite to us?
In general similarity promotes liking but complimentarity can promote liking.
Mostly its similarity, but in contexts like dominance, complimentarity will win out.
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