PSYB10H3 Lecture Notes - Stereotype Threat, Cognitive Load, Asian Canadians
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Social lec 20
Group based bias
Affect : prejudice
Behavior : discrimination
Cognition : stereotyping and outgroup homegenity.
Cognitive components stereotyping: beliefs about a typical traits or characteristics or values
that you will associate with group members. They are schemas used to categorize groups.
Affective component prejudice: a hostile or negative attitude toward a distinguishable group of
people, based only on their membership in that group. your gonna be where you have some
kind of association between attitudes and behaviors based on a groups membership.
Behavioral component discrimination: unjustified negative or harmful action toward a member
of a group simply because of his or her membership in that group. These all apply only to when
you apply something to group membership alone.
-stereotypes across time: people have stereotyped across history.
Princeton trilogy: at Princeton collected racial stereotypes of 100 students. There was a high
degree of consensus among the groups. It really was the basis for studying stereotypes. For the
most part stereotypes were consistent, but they became less important as time went on. Ex: in
1933 americans #1 stereotype was that they were indoustrious, but by 1969 that moved down
to being less typical. Stereotypes are malleable. They are consistent but contextually bound.
Some things we will keep, some will change depending on current culture and whats going on
in the world
Usually stereotypes are broad and generalized. They are trait based, or based on context.
If______then_______. If you assume men are into cars and woman into house hold thing, if at
the mechanic, sally will be passive, then when picking out curtains sally will be aggressive.
Who stereotypes: most people have a knowledge of stereotyping. You know what people
generally think about a certain group. Hard to miss stereotypes. There are factors that affect
-egalitarian ideologies: a moral system based on humans are equal and should be treated
We all kind of know what cultural stereotypes are. If I prime oyu with some stereoptype it can
become more accessible in your mind. Stereotypes can be automatically activated. There is a
controlled portion where people who know they have a stereotype in their mind, they can
suppress themselves. They can reject stereotypical judgments.
-cognitive load: is a phrase we use basically when you need your mental resources to do
something. There is a greater use of cognitive resources. you can only think about certain
amount of things at a time, so the greater cognitive load, less you resources you will give to a
situation and more likely you are to stereotype. Shortcut use.
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