Rotter and social learning: the psychological situation. Rotter wanted to know a person"s potential for any kind of behaviour. In his mind, it was a function of two variables: these include a person"s expectancies and the reinforcement value of given outcomes. Taking these two things we can predict what a person will do: expectancy - subjective probability that a given behaviour will lead to a given outcome. If i perform some behaviour/action, a certain outcome will occur: reinforcement value - refers to the desirability of that outcome, all of us attach value to a possible outcome, some attach more, some attach less. In order to understand the likelihood of any behaviour occurring, we need to understand these two variables. Rotter and social learning: example: jane"s potential for conscientiousness. E = if i work hard, then i will likely succeed. Rv = it is important to me that i succeed. Bp (conscientiousness) = high: example: john"s potential for conversation.