moving away from motivations which vary according to person, to needs, that are universal to. humanism emerges in the 20th century as the third organizing force in american psychology. behaviourism: adopted a neutral view of human nature. humanist tradition: a more optimistic view of human nature. humans are inherently good, we all have potentials, and are designed to realize these potentials. Whether or not we do, is a function of our environment. The humanist gives more credit to our ability to consciously regulate our behaviours. We"re not blind to our own motivations contrary to what psychoanalytic view presumes. unlike others who presumed that there were several motivations, but he believed there was a single motivation underlying all behaviours: to actualize, maintain, and enhance the organism. we all have a true-self, the person we are intended to become. We"re in the processing of becoming who we are meant to be.