PSYB45H3 Lecture : psy2.doc

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18 Apr 2013
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Natural reinforcer: occur on their own, occur on daily life, no one imposes on you its occurs on its. Conditioned reinforcer :you have to learn that this reinforcer is good etc money, Unconditioned reinforcer: you never have to learn that it is good, know from infancy, like being own, warm, having thirst quenched, feeling full. Mo: they increase or decrease, affect in someway, they alter the effect of a consequence, either a punishment or a reinforcer. Reinforcer: increase the effectiveness of a reinforcer which means you are more likely to do behavior (evocative effect) Punishment: punisher becomes more effective so behavior goes down (abative effect) Remember reinforcer means beh increases and punishment means beh. decreases. Ex: came to class thirsty for prizes you got a bag of potato--> abolishing operation because you were thirsty not hungry. If you participate you will get a bag of potato chip but you are thirsty you will less likely do the beh.

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