Slide 3 y difference between physical and social environment is predictability. If you can t break it down, you are not looking at something that can be studied through bm process. Slide 5 y rat that is hungry and wants food and needs it for survival purposes. Each time its placed inside and is hungry, it taps the lever. First it sniffs and tries to figure out what it is in the environment. Then when it knows it automatically does it. Slide 7 y operant conditioning because it s how you interact with the environment. Depending on interaction you form contingencies that form consequences. y only a reinforcer if it strengthens. Example: not all kids like jellybeans so it won t reinforce for everyone. Slide 9 y they re disruptive because they want attention. Only give it to them contingently than when they act up. Slide 11 y number of different people who are engaging in non-rational speech.