PSYB45H3 Lecture Notes - Lecture 7: Seat Belt, Verbal Behavior, Sexual Stimulation

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6 Sep 2016
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The traditional view of motivation is inner drives, needs, and wants that cause our actions, which involves circular reasoning. A motivating operation (mo) is an event or operation that temporarily alters the effectiveness if a reinforcer or punisher (a value-altering effect), influences behavior that normally leads to that reinforce or punisher (a behavior altering effect). Unconditioned motivating operations (umos), the value-altering effect is innate. Eg: deprivation of food is an unconditioned motivating establishing operation because it increases the effectiveness of food as a reinforcer without prior learning. Satiation is an unconditioned motivating abolishing operation (umao) because it decreases the effectiveness of food as a reinforcer without prior learning. Conditioned motivating operations (cmos) alter the effectiveness of consequences as reinforcers or punisher because of prior learning. The value-altering effect of a umo is innate while the behavior-altering effect is learned. With cmos, both the value-altering and the behavior-altering effects are due to learning.

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