PSYC11H3 Lecture Notes - Social Desirability Bias, Habituation, Psych
Document Summary
The most familiar method for social psychology. Advantages of using surveys: the most common method used in social sciences, quick and inexpensive, exp if using the internet. It can be two ends and one continuum: thres less social desirability, theres no pressure of the experimenter. Less pressure to sway responses as participant: don"t need as much training in terms of staff or research assistants, slides. Can reach a lot of ppl really quickly. Easy to analyze: all in spreadsheet, ready for u to analyze. Don"t have to transcribe or code anything or train assistants etc. Familiar to most ppl: doesn"t make ppl apprechensive. Everyones taken some kind of quiz at some point so not as frightening. Reduces bias not like asking them in an interview, and start taking notes when respond, okay could alter responses. Less intrusive: to participate, can do it in own time and space.
