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PSYC12H3 (388)
Lecture 10

lecture 10 notes

8 Pages
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Department
Psychology
Course Code
PSYC12H3
Professor
Michael Inzlicht

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PSYC12 Lecture 10
Typically the low-power groups tend to have more negative association with them
When comes to relationship with men and women this is not the same
oEg women more associated with good and men more associated with bad
Eg holding a door for a woman is sexist
Eg waiters say ladies first
oThis is also sexist
oIs a bias because acting differently towards one group of people because of
WHAT they are than who they are
Eg women and children first
oChildren should be first kind of but women its kind of sexist
Ambivalent sexism
oSexism has two components
Has a very strong negative hostile sexism
Benevolent sexism
Chivalrous loving attitude towards women
Behavioural, chivalrous, protective
But to women to embrace conventional roles
But if you think about it its the same way we think of as animals
and babies
Like an ‘I know better than you so I’m going to protect you
attitude
The more you put women up on a pedestal, fragile, special etc, the more you punish them
they you do things you dont like
Really equal societies tend to NOT endorse benevolent sexism while unequal societies
tend to endorse it and women do it more here because its a kind of protection for them
www.notesolution.com
PSYC12 Lecture 10
Eg the person who buys flowers and is chivalrous also expects women to be in certain
roles, dress in certain ways, etc
Reducing prejudice
Eg the pictures of minority groups in different positions actually helps people have a
positive view about these groups eg in ads
Wittenbrink et al
oBlack white good bad IAT
oParticipants were white
oFirst movie was about African American gangs and violence drugs etc
oSecond movie was about a black family having a picnic and eating food and
having fun
oThen right after took IAT
oFound that after participants watched the positive movie, the IAT scores
diminished, compared to control and the negative movie
oImplicit measure not really impt here
oSets of images
oEg black person against gate, walls, graffiti, or black people in church, dressed
nicely, etc
oSo saw difference here too
Kawakami study
oJoystick study
oHad a kind of video game where saw images of black or white people
oTold to either approach or avoid black people and vice versa for white people
oWhen approached black people more saw that less negative towards black people
oLess likely to categorize/evaluate black people after this video game exposure (in
brain see less activity) – more brain activity means looking at differences btw
black and white more
www.notesolution.com
PSYC12 Lecture 10
Dasgupta
oMale-female leadership IAT this time
oPositive numbers means associating men in leadership positions
oNegative numbers means associating women in leadership positions
oSo see that in first yr overall for both groups theres a positive effect
Women that go to co-ed and womens colleges see men in leadership
positions but you see a little difference in the beginning
oAfter one yr and longer the women are in the college the less likely they are to
associate men with leadership if they went to womens college
oIf went to co-ed then after few yrs they are more likely to associate men with
leaderships positions more
oSo context, who you see, the kind of people you interact with matters
oSo next graph shows womens and IAT measures in yr 2
The more science and math classes taken, less likely women seen in
leadership positions in co-ed
In womens school, more math and science its more of a positive effect
So being exposed to counter-stereotypic role models helps
Eg female professor in math, comp sci, engineering
oBUT
Eg in womens college see role models as women but also see these
women as peers too
Iclicker question most people said less likely to stereotype because attend UTSC also said
most people less likely to be prejudice
Generalization
oEg differentiation of out-group members, so see that they are not all of the same
and everyone is different and not homogenous
www.notesolution.com

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Description
PSYC12 Lecture 10 Typically the low-power groups tend to have more negative association with them When comes to relationship with men and women this is not the same o Eg women more associated with good and men more associated with bad Eg holding a door for a woman is sexist Eg waiters say ladies first o This is also sexist o Is a bias because acting differently towards one group of people because of WHAT they are than who they are Eg women and children first o Children should be first kind of but women its kind of sexist Ambivalent sexism o Sexism has two components Has a very strong negative hostile sexism Benevolent sexism Chivalrous loving attitude towards women Behavioural, chivalrous, protective But to women to embrace conventional roles But if you think about it its the same way we think of as animals and babies Like an I know better than you so Im going to protect you attitude The more you put women up on a pedestal, fragile, special etc, the more you punish them they you do things you dont like Really equal societies tend to NOT endorse benevolent sexism while unequal societies tend to endorse it and women do it more here because its a kind of protection for them www.notesolution.com
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