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PSYC12H3 (388)
Lecture 9

lecture 9 notes

6 Pages
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Department
Psychology
Course Code
PSYC12H3
Professor
Michael Inzlicht

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PSYC12 Lecture 9
iClicker
omales only question
eg old men should stick to hitting on old women
obut you wont see something that says black should stick to hitting on white
women
othat would be illegal
same as making fun of obese people
ageism can be discrimination based on age, any age
even not being able to go to lcbo is still discrimination definitional speaking even if its
for a good reason
Stereotype threat towards elderly and make them underperform
If you subtly remind elderly people that they dont have good memory, study found that
they actually did worse on memory tests etc
Ageism is a type of prejudice that is unique
oIt is one of those prejudices where all of us one day will enter this out-group and
thus it will become an in-group and will probably experience this
Perdue and Gurtman
oEvaluative priming task
oSo ‘old’ and young are subliminally primed
oThen after that saw wrds that are positive or negative eg love and war
oAnd dependent variable here is reaction time to wrds
oHad to decide whether the wrds were good or bad
oEg primed with word old, then see word selfish, then have to say whether good or
bad word
oIdea is that if you dislike elderly you would be more likely to associate old with
bad eg selfish than young with selfish
www.notesolution.com
PSYC12 Lecture 9
oFound that faster reaction time when associate young with positive, and old with
negative
oBut also see that people basically respond the same to positive words or negative
wrds if was primed with old
oHowever it is the young wrd that is driving the effect
oEg in-group love vs. out-group hate
So here see bias from difference sources
In group love for young column where young people associating positive
words with themselves and not so much with out-group
Not much difference with old prime
So more in-group love as opposed to out-group hate
oNot out-group bias
iClicker
oWhich of the following are problems with the Gurtman et al study on implicit
attitude towards the elderly?
oA) the authors did not measure explicit attitudes
oB) the results showed in-group bias
oC)results may not generalize to social evaluations
oD)the authors measured implicit attitudes
oE)the authors didnt thank God in their acknowledgments
oThe answer is C
oBecause theyre trying to associate with elderly people but these guys just saying
young and old so cant really generalize to social evaluation
oEg if do this again would probably use faces instead of wrds
Origins of ageism
oFrom day 1 starts
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Description
PSYC12 Lecture 9 iClicker o males only question eg old men should stick to hitting on old women o but you wont see something that says black should stick to hitting on white women o that would be illegal same as making fun of obese people ageism can be discrimination based on age, any age even not being able to go to lcbo is still discrimination definitional speaking even if its for a good reason Stereotype threat towards elderly and make them underperform If you subtly remind elderly people that they dont have good memory, study found that they actually did worse on memory tests etc Ageism is a type of prejudice that is unique o It is one of those prejudices where all of us one day will enter this out-group and thus it will become an in-group and will probably experience this Perdue and Gurtman o Evaluative priming task o So old and young are subliminally primed o Then after that saw wrds that are positive or negative eg love and war o And dependent variable here is reaction time to wrds o Had to decide whether the wrds were good or bad o Eg primed with word old, then see word selfish, then have to say whether good or bad word o Idea is that if you dislike elderly you would be more likely to associate old with bad eg selfish than young with selfish www.notesolution.com
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