lecture 2 notes

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25 May 2011
PSYC12-Lecture 2
Origin of Stereotypes
Stereotypes are mental shortcuts
Control in studies is very important(everything must be the exact same, the only things
to manipulate are race and gender)
Ayres & Sieelman(initial quote for new car by race and gender, they measured the initial
price quoted to every individual)
oBlack males are offered a car that is $1000 more expensive than white males
oAnd females in general(regardless of whether they are white or blacks) are
offered more for cars compared to white males
Race and SES are correlated, too many black people in SES(less money, yet they are
being offered cars more expensive-actual discrimination)
Discrimination-acting differently with white vs blacks; they are actual actions based on
stereotypes and ideas about how someone is like, they are acting different with the
People with very little power, will try to buy things that are high status(symbolic way of
achieving status, they are willing to spend more money on these high status things)
Movie-True Colours
o2 participants(one white and the other black) were used in an experiment
oWent to live in a motel, both go to the shopping center where the white gets
instant service from electronic section, but black is ignored again and
again(including shoe department)
oEven at the car store room, white got service quicker, in the record store the
black was tailed by the worker
oThe white gets immediate help when locked out car
oIn a car dealership place, they both ask for red convertible(white 10-20% down
and black0: 20-25%) and quotes 9,000 and 9,500
oCar salesman find black customers as being less sophisticated, black Americans
pay twice the mark up as whites
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