PSYC12H3 Lecture Notes - Lecture 9: Stereotype Threat, Ambivalent Sexism, Longitudinal Study

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14 Oct 2016
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Ageism: stereotypes, prejudice, and discrimination based on age: facets of ageism: Although largely applied to older adults, can also apply to the young-- juvenile ageism. Unlike other prejudices, elderly are outgroup that will one day become ingroup. What form does ageism take: patronizing language. If so, are these associations implicit/automatic: method: Dv: rt to words (faster rt = stronger association) Old vs. young subliminally primed (55 ms: results: When participants look at the word old, they do not judge positive or negative words any more quickly or slowly. When participants look at the word young, there"s an association. When they see positive words, they evaluate those words more quickly. When they see negative words, they evaluate those words more quickly. Negative words are more associated with old than with young. Positive words are less associated with old than with young. Results may not generalize to social evaluations.

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