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Lecture 4

PSYC12H3 Lecture 4: Maintenance of Stereotypes & History of Prejudice

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Michael Inzlicht

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PSYC12H3 Lecture 4: Maintenance of Stereotypes & History of Prejudice &
Stereotype Control
Relevant Terms
Rebound effect - In the Hypothesis of Macrae. et al, it is that trying to suppress a
thought, actually causes you to think more about it
Endorsement giving approval to support someone
Affirmative action- preferential hiring based on a gender, race, etc. used to help
minority groups. I.e.: black people have not been hired in jobs in the past, so they allow
more black people to get hired now
Normative pressure the pressure you feel to fit in, and not stand out
Maintenance on Stereotypes
Hoeork Task: You cannot think of thing X
o When people try not to think of X, they end up thinking about it more
This is because, deciding not to think of X involves bringing that X
to mind (so you can tell yourself not to think about it)
o Therefore, it is worse to SUPRESS thinking about your STEREOTYPING
towards others, because you will end up doing MORE of it
Mental Control
Model that show us how the mind works
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Conflict monitoring system comparing your goal with your current state. If goal is not
being met, then the implementing system will change the current state
Example of Mental Control
o Goal: not thinking about stereotypes
o Conflict: I am thinking about stereotypes
o Implementing system: stop thinking about stereotypes
Implementing system (OP) needs mental energy, and causes you to disregard it
o I.e.: you get stressed, tired, busy, etc, causes you to stop using this
Conflict monitoring system (MP) requires less energy, and is happening more
often than the implementing system
Summary of Mental Control: under stress, or tiredness, we will think of the stereotype
because our mind is too busy giving energy towards about other things (such as
worrying), AND therefore, we are not giving enough energy toward our implementing
system to suppress the stereotype. This happens all the time, just think of all the times
we are tired, or worrying about getting to class on time, or passing a test.
Macrae, Bodenhausen, Milne, & Jetten, 1994
Hypothesis: because people activate the unwanted thought, they will experience
a reoud effet
o “uppress the stereotpe of ski head ersus do ot suppress the
stereotype of ski head
o Write a stor of ho ou thik the da is like of a ski head
Result: the people in suppress stereotype conditions used less stereotypical
laguage to desrie the “ki head
o !This does not confirm the hypothesis!
Lexical Decision Task A task that measures whether a construct is activated.
This task asks people to judge if a string of letters is an English word or not.
Before seeing the string of words, they will be primed with another word.
o Eaple of strig of letters: Gosja Flat Violet
o These examples are stereotypes of the primed word
o Eaple of pried ord: “ki head
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