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Lecture 2

PSYC12H3 Lecture 2: Origins of Stereotypes


Department
Psychology
Course Code
PSYC12H3
Professor
Michael Inzlicht
Lecture
2

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PSYC12 Lecture notes
Lecture 02. Origins of Stereotypes
Discrimination when buying a new car
How would we study the existence of race/gender discrimination in car buying?
o Conduct an experiment
o Have people go to various different dealers and manipulate the race and sex of
the people going to the dealers
4 twin testers (confederates)
o Age
o Education (what they say, so give them a script)
o Attractiveness
o Dress
o Script
o Same dealer
o Same car
Make all 4 confederates ask about the exact same car at the same dealerships
Then compares the similarities and differences of results
Ayres & Siegelman, (1995)
Black males are offered the highest price
o 1000 dollar difference
Not a huge difference among the women
In general the black confederates are offered a higher quote compared to the whites
The people who are being offered the highest prices are the ones that could least
afford it
Why would salespeople…
Ask more money from women?
Ask more money from Blacks?
Not about who has more or less money
Who will drive the hardest bargain here
Could also just be negativity, don’t like a certain group so you give a higher price
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Male Female
Initial Price ($)
Social role
Initial Quote for a new car by Race and Gender
White
Black
find more resources at oneclass.com
find more resources at oneclass.com
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