PSYC12H3 Lecture Notes - Lecture 5: Startle Response, Social Dominance Orientation, Equal Opportunity

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23 Feb 2013
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Authoritarianism: adorno: submissive to authority, strict adherence to social norms, rigid thinkers. Freudian approach: strict disciplinarian parents, project deviant impulses to out-group. Criticism: freudian does not consider environmental factors. Equal opportunity bigot: dislike everybody: altemeyer: submissive to authority, aggression towards outgroups, conventional thinking. Criticism: unlikely that all people in nazi to have same personality. Method: high and low sdo do evaluative priming task. Present with good and bad words, evaluate word. Before word, subject primed with pronouns (us or them) Reaction time for words paired with pronouns measured. Study 2: high vs. low sdo after threat. By measuring reaction time it will reveal attitude towards us and them . Low sdo: no out group derogation but showing in group fav egalitarian. Quicker when us is associate with good than bad. As quick to respond to good and bad when primed with us or them . High sdo: did show in group fav but no out group derogation at all.

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