PSYC12H3 Lecture Notes - Mortality Salience, Longitudinal Study, Angina Pectoris

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Published on 29 Mar 2013
Week 9 PSYC12
PSYC12 Ageism & Sexism
Ageism stereotypes, prejudice, & discrimination based on age
- A group that we are more okay with expressing our stereotypes about
- Facets of Ageism
o Although largely applied to older adults, can also apply to the young juvenile ageism
o Why should we care? Importance of studying elderly: elderly population will double by 2030
o Unlike other prejudices, elderly are out-group that will one day become in-group for you
- What form does ageism take?
o Patronizing language: overaccomodation, baby talk
o Patronizing behaviour: infantalization, condescending treatment, assumption of physical and
mental deterioration
o Some of these behaviours are commonly thought to be nice things, e.g., walking an elderly lady
cross the street. This make them feel weak, futile, and unable to do things on their own
Perdue & Gurtman, 1990
- Do people have negative associations with elderly?
- If so, are these associations implicit/automatic?
- Method:
o Participants are all young
o Evaluative priming task
o “Old” vs. “Young” subliminally primed (55 ms)
o Positive vs. Negative traits presented after prime
o DV: RT to words (faster RT = stronger association)
- E.g., presented with the word “old” and then word “selfish”. Participants have to make the decision
whether the word is good or bad. RT is measured
- Results:
o It takes longer to react to Young and negative and shorter to Young and positive traits
o There are no differences between the RT for positive or negative traits for the Old
- Another interpretation:
o Negative words are more associated with old than with young
o Positive words are less associated with old than with young
o Is this out-group bias? (not really, it is more about in-group love)
o What does this have to do with people? (the word Old doesn’t just refer to old people, could be
old shoes, cars)
Origins of ageism
- Societal age grading age differences matter. E.g., “I am a fourth grader; I don’t hang out with third
graders”. We are taught at a young age that different age groups act differently, have different interests
- Dominance of youth culture a lot of the ads we see are tailored toward the young
- Media it is acceptable to make fun of old people in our society through the interactions shown through
the media
- Fear of death we may have negative feelings toward the elderly because they remind us of death
Terror Management
- No one wants to think about the eventuality of death
- According to terror management theory, we don’t want to think about the eventuality that we are going
to die
Martens et al., 2004
- Given instinct for self-preservation, people want to deny death or reminders of death
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