PSYC12H3 Lecture Notes - Lecture 10: Subtyping, Pessimism, Stereotype Threat

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Published on 16 Apr 2013
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PSYC12H3S Lecture 10
Reducing Prejudice and its Effects
Reducing Prejudice
Pessimism in Prejudice Research
This class has focused almost exclusively on the dark side of psychology
Stereotypes are functional & adaptive
Our world conspires to make us more prejudiced
Stereotypes are automatic, implicit; inevitable?
Prejudice have long term effects on targets
What about the bright side? What can we do to improve situation?
-Cognitive structures of how we categorize the world and therefore there is consequence.
-The environment we r in determines how it makes us more prejudices.
-The prejudice is still around but it is not as explicit as it use to be.
Individual Approaches
Context & Associations
Implicit stereotypes change depending on context
Wittenbrink et al., 2001
(a) Movie and IAT
(b) Priming in context
Implicit stereotypes change after training
Kawakami & Phills (2007) Joystick study
-Individual approaches means approaches that target any one person.
-Study: they measured implicit attitudes towards black ppl.
-There was good movie based on black pl being mature, family oriented and bad movie they r in gang in
such.
-Priming is black face with a background; either good background like church and bad background like a
wall of graffiti.
-These pictures and such can affect white ppl towards black and also how black ppl look at themselves.
-Kawakami and Phills used game and believed that ppl’s gestures or muscles movement predicting their
motivation (19 mins).
Counter-stereotypic role models
Can exposure to counter-stereotypic people reduce implicit prejudice?
How do positive role models affect prejudice?
Women’s colleges present natural experiment into how women’s beliefs are shaped by exposure
to women in counter-stereotypic leadership positions
Compare women in co-ed vs. all women’s colleges
-Police officer whether they r women or men or black or white can affect the ppl
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Document Summary

This class has focused almost exclusively on the dark side of psychology. Our world conspires to make us more prejudiced. Prejudice have long term effects on targets. Cognitive structures of how we categorize the world and therefore there is consequence. The environment we r in determines how it makes us more prejudices. The prejudice is still around but it is not as explicit as it use to be. Implicit stereotypes change depending on context (a) movie and iat (b) priming in context. Individual approaches means approaches that target any one person. Study: they measured implicit attitudes towards black ppl. There was good movie based on black pl being mature, family oriented and bad movie they r in gang in such. Priming is black face with a background; either good background like church and bad background like a wall of graffiti. These pictures and such can affect white ppl towards black and also how black ppl look at themselves.

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