Researchers have been studying the characteristics/ traits that predict prejudice behavior, attitudes, feelings, and thoughts since the 1950s. Adorno (1950s) (cid:862)authoritaria(cid:374) perso(cid:374)ality(cid:863); pro(cid:374)e to prejudi(cid:272)e to(cid:449)ards a(cid:374)yo(cid:374)e (cid:449)ho is perceived to be different: Those who grew up with strict disciplinary parents. Adhere strictly to middle-class traditions and values. Tend to think rigidly in all or nothing; black and white terms. Allport (1954) believed that the prejudices personality emerged out of a crippled ego among individuals who feel threatened, insecure, and fearful or virtually everything. In trying to overcome insecurities, a person may develop prejudice views of others as a way of projecting their fears and self-doubts onto others. Psychoanalytic approaches generally fell out of favour. Early measures of the authoritarian perso(cid:374)ality (cid:449)ere(cid:374)"t good. Thus the concept was largely abandoned by researchers by the late 1960s. Altemeyer (1981) studied constellation of 3 types of attitudes which comprised of. Authoritarian submission: strong degree of submission to perceived legitimate authority.