PSYC12H3 Lecture Notes - Lecture 10: Subtyping, Afrocentrism, Contact Hypothesis

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Published on 18 Apr 2013
School
UTSC
Department
Psychology
Course
PSYC12H3
LECTURE 10 REDUCING PREJUDICE AND ITS EFFECTS
Individual approaches
- Context and associations: build up new associations so minorities can be featured as more
positive and opposite of negative stereotypes
o Wittenbrink et al. Implicit stereotypes change depending on context (e.g. black person
with church background or graffitied urban background)
- Implicit stereotypes change after training
o Kawakami & Phills joystick study
There are simple actions we can do when we are in group situations that help us to
change our behaviour towards stereotyped groups
When we approach somebody, we do gestures such as bringing something closer;
when we avoid we push away. In this study, people played video games where they
had to avoid white people (push joystick) and approach blacks (pull joystick).
Afterwards they completed the IAT and the result was that those who had to
approach blacks showed diminished bias on the IAT.
- Counter stereotypic role models
o Women’s colleges present natural experiment into how women’s beliefs are shaped by
exposure to women in counter-stereotypic leadership positions
o Dasgupta & Asgari 2004
Hypothesis: women in women’s colleges will have less stereotyped views of
women than women in co-ed colleges. This difference is due to exposure to counter-
stereotypical women, not to pre-existing differences
Method: women in women’s college vs. coed, women in math vs. non math classes
DV: IAT -> Male + Leader/Female + Supporter vs. Female + Leader/Male +
supporter
Results: women who go to women’s colleges show a smaller bias toward
male+leader and female+supporter. In second year, women that go to women’s
college do not show that bias, but favours women. However, women that go to coed
college show greater bias toward male+leadership and female+supporter from first to
second year.
Also, women that go to women’s college tend to take more math courses in
second year, but women that enter coed colleges tend to take a lot less math and
science classes in second year
But is this due to role models or peers? It’s probably both!
Group based approaches
- Generalization
o Positive contact between group members isn’t enough (i.e. subtyping), need sustained
change. How does change come about?
o Generalization: positive association MAY change idea about whole group ONLY if
you start to generalize the positive things to the whole group
o Differentiation: view out group members with more variability
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Document Summary

Lecture 10 reducing prejudice and its effects. Context and associations: build up new associations so minorities can be featured as more positive and opposite of negative stereotypes: wittenbrink et al. Implicit stereotypes change depending on context (e. g. black person with church background or graffitied urban background) Implicit stereotypes change after training: kawakami & phills joystick study. There are simple actions we can do when we are in group situations that help us to change our behaviour towards stereotyped groups. When we approach somebody, we do gestures such as bringing something closer; when we avoid we push away. In this study, people played video games where they had to avoid white people (push joystick) and approach blacks (pull joystick). Afterwards they completed the iat and the result was that those who had to approach blacks showed diminished bias on the iat.

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