PSYC12H3 Lecture Notes - Confirmation Bias, Black Kids, Afrocentrism

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Published on 20 Apr 2013
School
UTSC
Department
Psychology
Course
PSYC12H3
PSYC12 Lec 3
Maintenance of Stereotypes
The same things that preserve stereotypes contribute to how the start
Cognitive
o Confirmation bias
We don’t see the world as it is, we see it how we see it
Motivational reasons stereotypes are maintained
o Make us feel better about ourselves
i-clicker
would a racist have voted for Obama?
a. yes
b. no
c. now with Obama in office, racism is dead
a racist COULD vote for Obama, despite being racist
Racists for Obama
a few racist people have voted for Obama
Subtyping
Don Cherry nationalist
o Against other people playing (ex. Europeans, French Canadian
players)
o Says because some of his best friends are French Canadian
Can do this by putting people in separate categories
subtyping
o Might say his friends are a different kind of French
Ex. Racist might say Obama is kind of black not fully
“Do the right thing”
o one scene in the movie where the son of a pizza shop owner is very
racist and doesn’t like black people although they are in a majority
black place in NY
o Black character asks who his favourite basketball player and singer
are Michael Jordan and Prince
How can he hate black people while he admires black athletes,
celebrities, etc?
Store owner says, “they’re not black – they’re better than
blacks”
Re-fences stereotype-disconfirming individuals
o Gives a way to like certain people while still having these stereotypes
Maintains stereotypes
o The people you like are not emblematic of those type of people as a
whole
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Allows people to feel non-prejudiced
o Prejudice people would never admit being prejudice
i-clicker
Can applying skinhead, Pakistani and Chinese stereotypes save cognitive resources?
a. yes
b. no
c. what you talkin about Willis?
- yes, the reason I hold on to my stereotypes helps me not to think thoroughly
about things
Macrae, Milne & Bodenhausen, 1994
- humans have developed cognitive “tools” allowing us to analyze social
environment efficiently
- Stereotypes are one of these “tools”
o Allow us to forego effortful individuation
o Make useful predictions
Allow us to expect things and when not to and how to act
o When taxed, people use stereotypes
When people are busy and thinking of other things, we can use
these stereotypes
- Study:
o Participants are doing 2 things at once
o Task 1 impression formation
Given a name and then given 10 traits at a time just words
(e.g. Nigel aggressive, smart, likes leather, …)
½ participants were given a label to describe the person (Nigel
skin head) or a categorical label (Doctor, dentist, etc)
½ of the traits were stereotypic, half neutral
ex. Mary the doctor is smart, has lots of money, likes
Michael Jackson, likes pink things
o while they are doing this first task,
o Task 2 information Monitoring
Heard a 2 minute passage on Indonesia not exciting,
monotone
- DV: recall of traits with appropriate targets; performance on MCQ test
o Based on the passage on Indonesia they just heard
o E.g. What is the capital of Indonesia
- Results:
o Those in the stereotype group were better able to remember the
stereotype- consistent things
o Were also able to remember the neutral traits better in the stereotype
group
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Document Summary

The same things that preserve stereotypes contribute to how the start. We don"t see the world as it is, we see it how we see it. Motivational reasons stereotypes are maintained: make us feel better about ourselves i-clicker would a racist have voted for obama, yes, no, now with obama in office, racism is dead. A racist could vote for obama, despite being racist. A few racist people have voted for obama. Don cherry nationalist: against other people playing (ex. Europeans, french canadian players: says because some of his best friends are french canadian. Can do this by putting people in separate categories subtyping: might say his friends are a different kind of french. Racist might say obama is kind of black not fully. Store owner says, they"re not black they"re better than blacks . Re-fences stereotype-disconfirming individuals: gives a way to like certain people while still having these stereotypes.

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